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KDCDesignSystem/docs/voice-and-tone/README.md
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Paul Roberts 16989d834c
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chore: initial scaffold of KDC Design System
Initial repository scaffold:
- design.md (google-labs-code/design.md format) as canonical token + guidelines source
- brand assets, foundations, tokens (W3C-style JSON)
- 12 component primitives, each with labeled anatomy.svg and spec README
- light / dark / high-contrast themes, web/mobile/email/print/presentation templates
- docs (getting started, principles, a11y, voice & tone, contributing)
- runnable web example, token build script stub, CI placeholder

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-04-29 19:01:53 +00:00

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# Voice & Tone
**Voice (constant):** clear, confident, human.
**Tone (situational):** warm in onboarding, terse in errors, neutral in data.
## Writing rules
- Sentence case for headings, buttons, and labels.
- Active voice. "Save changes" not "Changes will be saved".
- Lead with what the user gets, not what we did.
- Numbers as digits (`3 items`, not `three items`).
- One idea per sentence in error messages.